Designing an event that reflects one’s client, adapting it to his/her expectations, making sure it achieves it goals and visibility, and that the messages conveyed are successfully understood is by no means an easy task.
That is why Dialogic always sticks to its basic DNA: listening, understanding, and anticipating, so that it can help make a specific vision correspond with a concrete, effective achievement.
The “One size fits all” attitude is not one we adhere to. Our bespoke approach and tailor-made events are achieved only after careful discussions with our clients.
From debating on the scenography to the running of the actual event itself, from mobilising our flexible and creative network of professionals to ensuring strict budget controls and follow-ups, from managing human resources and people to running everything in-house, no detail is left aside.
Our impressive references and long-standing experience in this field are just some of the reasons why many companies have chosen to entrust Dialogic with their promotional requirements.
« Networking » is Dialogic’s first name, our strong point being our wide understanding of the different circles that we operate in, be they institutional, economic, sports-related, cultural or social.
If each has its own keys, codes, leading figures and door-openers, these spheres do sometimes intersect.
Knowing ’who’s doing what’, or even better ‘who can do what’ and engaging them efficiently and in a timely manner can often make all the difference in solving crisis situations or deadlocks that unfortunately our clients are sometimes faced with.
The starting point of any media information strategy begins with the analysis of the content that needs to be communicated.
This phase of research is then followed by the dissemination of the relevant information via the means of surveys, polls, studies, conferences, panel discussions, press packs or press releases.
Journalists are always looking for pure facts. As information that relates to a company’s products or marketing is often published in ad-hoc columns, the main challenge is to define the objectives and expectations in terms of the desired collaboration with the media, and to understand the limits of any possible media response.
Is the information of national, regional, or local interest? Would it be better distributed via advertorial deals?
Does the information require exclusive meetings, or face-to-face interviews? Does it require the creation of an information video, a book, or an online app? Does it involve computer graphics, a press conference?
Finally, the quality of the press database (media categories and types of media ) is crucial to guarantee that one reaches the right targets, addresses actual editorial needs and respects the modus operandi of the different media (deadlines, editorial lines, picture requirements etc.).
The objective is for clients to benefit from a network of general and specialised contacts and media connections that will help them reach both general consumer as well as more specific audiences.
Our mission is about spotting the right media, which will then transfer the messages to the right audience.
Beyond the so-called “conventional” media, there are also on- and offline mediums that together can allow one to efficiently exert one’s “trendsetting power”. On the one hand we cover and work on all types of publications (dailies and magazines), on- and offline platforms, computer tablets, videos or audio, and on the other we also produce documents aimed at stakeholders such as newsletters, hot news, magazines, brochures, TV or radio news, etc.
A good communications strategy always begins by us attentively listening to the issues at hand: the objectives to be reached, the perception and awareness that need to be generated or corrected, the crisis situation that needs to be dealt with.
Before elaborating any PR strategy it is necessary to fully comprehend the situation at hand and analyse its global context (whether political, societal, scientific, economic, or other). Each stakeholder must be carefully identified and their expectations and demands clarified, as these can often differ according to the company involved, as in the case of professional federations and guilds, institutions or associations, for example. And of course, the same scenario will apply depending on the company’s internal audiences: its staff, board of directors, trade union members and so on.
Then it is necessary to correctly identify the target audience and the messages to be communicated. Next to adjust and tailor these messages to suit that target audience.
This analysis implies the laying down of quite specific objectives, be they related to PR, or more global ones such as image or marketing goals.
This also implies choices in respect of the tools and media to be employed: Ones that already exist (the client’s own website or newsletter for example), paid-for media, a general information press office, or validation by outside partners, be they experts, trendsetters, opinion leaders, influencer platforms, or social media .
Finally, the strategy is translated into a creative and/or practical action plan adapted to the client’s needs.
The actions decided upon will then be implemented in practice, followed up, analysed and assessed, and the Return of Investment (ROI) measured.